Skip to main content

Are You Postponing Digital Marketing?

Why would you choose to postpone putting time and effort into digital marketing? Different small business owners may come up with a variety of reasons to avoid this form of marketing, but in the end, procrastination is still procrastination. Small businesses sometimes believe that they don’t have the time or the money to be competitive online. They think they can only face so many challenges all at once and they are still learning the ins and outs of business in general. Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will evolve as time passes. They may even think the best strategy is simply to wait for customers to show up. Since they are a small business, they may think they only need a small number of customers. This is not an effective approach. There is never a guarantee that your business will attract customers just by existing and even if it does, you may not attract as many customers as you need to make your business become profitable.
Your Customers Are Online
If you have been avoiding digital marketing, is it because you think you are simply not ready? Do you think you just need some time to get established and then you will figure out the digital marketing angle? The problem with this approach is that your customers and potential customers are already online. Right now. Today. There’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they are probably going to choose someone else. This is how people do business today. When someone has an interest in your business, whether it is in your niche in general or if they are curious about your brand, the first thing they are going to do is research online and see what they can find out about you. They expect to find you there with a website and a social media presence. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business. If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else. Once they have made that decision, they probably won’t be back. Your Competitors Are Online
For your business to be successful, you need to pay attention to what your competitors are doing and learn from it.Think of your competitors not just as someone that you are planning to beat, but as people who have something to teach you. When you look at what your competitors are doing, you will get some idea of what is working and what isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content are they using? Are they blogging, or are they using a lot of graphics and videos? How do they communicate their brand and what makes them unique? How well do they engage with the audience? Do you think you can do better? You can’t if you don’t participate in competing in the digital world. If your prospects begin to search for a business similar to yours and are able to find your competitors’ website but not yours, your business is not even in the running. Your prospects can’t choose you if they don’t know about you. In this scenario, your competitors have just raced ahead of you regardless of whether they have an effective website or a clear message.

Comments

Post a Comment

Popular posts from this blog

Businesses Supply Chain Management

Sustainable supply chain management,                                                                   as it originally meant, is getting complete visibility of a supply and capture information that can be translated into useful data that can help a business prepare for possible disruptions besides higher customer experience. It meant taking faster decisions, smarter logistics and better performance. Over the time, the term sustainability became more inclusive. It also meant environment friendly initiatives on part of businesses. Visibility is vital for successful supplychains globally as that is the best way to prevent disruptive events from ruining the efficacy of their transportation and logistics, which the supply chain heavily depends on. Let us elaborate a bit on this. An efficient supply chain empowers a manufacture...
Post a Comment
Read more

How to overcome coronavirus pandemic

covid-19 pandemic has sent millions of people all over the world into Self isolation, to protect themselves as well as others who might be more vulnerable and exposed to the coronavirus because of advanced age or weak immune system. Time has been made to pass with recreational activities which used to be central to the lives of people. These include Old fashioned parlour Games knitting and embroidery.as well as vanishing art of face to face conversation. Stay at home order. Social distancing. Washing with soap and water. Using alcohol based hands sanitizer. Covering of face with mask. What do we for overcoming this challenge? what can be done preserving communal religious practices? in hopes of putting brake on the disease''s virulence. Our daily lives have changed. The way we were living before covid-19   hit like a meteor was damaging to the earth,to be the creations and to ourselves. I believe that coronavirus pandemic will not jeopardize faith but refined it.as a Ch...
1 comment
Read more

Pulling It All Together — What’s Your Plan?

FrontlineSMS was featured in an article from The Guardian which advocates that successful social solutions are achieved by generating active problem solvers and changemakers in society rather than co-dependents. You can find an extract of the article below, and the full article can be found After many battles, the green movement has come up with such a principle that underpins even the most complex measurements and certifications. Every child learns that we must not use more resources than the planet can provide and regenerate. Sustainability is the gold standard of green. Can there be anything remotely as simple for social impact? Yes. In the same way that we must preserve nature's capacity to sustain itself in the face of growing resource demands, we must also reinforce our communities' ability to solve the inevitable social challenges that come with ever faster change. And solving more problems requires more active problem solvers. Like an ecosystem in a downward spiral,...
Post a Comment
Read more